by Deacon | Jul 23, 2024 | Copywriting
A business needs these nine critical ingredients for a perfect mission statement. How does yours measure up? Will it reach its destination? Purpose: State the reason the business exists. Example: to improve technology solutions. Brevity: Use no more than 30 words.... 
by Deacon | Jul 9, 2024 | Copywriting
The single biggest problem in communication is the illusion that it has taken place. George Bernard Shaw In business marketing, user experience (UX) or customer experience (CX) focuses on creating engaging, user-friendly communication that easily and quickly addresses... 
by Deacon | Apr 10, 2024 | Copywriting
There are two primary components of a speech: content and delivery. This article focuses primarily on speech content. A subsequent article will discuss the necessary components of phenomenal delivery. Do you remember the worst, most painful speech you ever...