by Deacon | Jan 28, 2025 | Copywriting
Before you answer that question, look at your top competitor’s site. How does yours compare? Some professions amaze me with their consistently bland content, all in the mighty quest to blend in rather than stand out. It seems unfashionable to provide what may be more... 
by Deacon | Dec 10, 2024 | Copywriting
Your website should feel alive — active, engaging, helpful to the reader, and productive for your reader and you. This includes showcasing your expertise, goods and services, competence, team, projects, and client deliverables. It should also position you firmly... 
by Deacon | Oct 24, 2024 | Copywriting
But I wrote it myself! Perhaps you don’t want to be known as an AI writer in your place of business. Perhaps you want a little more credit, maybe a lot more credit than that. I don’t blame you. Perhaps you never use AI-written content in what you produce, although you... 
by Deacon | Oct 9, 2024 | Copywriting
How much engagement do you get from your blog posts? Your writing needs to adjust to the new E-A-T model, now E-E-A-T. Here are the four key ingredients to rank on Google now: Experience – Know your value. Make readers realize they need your experience to solve... 
by Deacon | Oct 3, 2024 | Copywriting
Do you want to give a memorable gift to a company or sales rep you love? Giving them a perfect, engaging, impactful testimonial costs you nothing but your time. Your testimonial could be the catalyst that lands their next great client. What vital elements make a... 
by Deacon | Sep 8, 2024 | Copywriting
Imagine this. You are hungry and craving a simple yet extraordinary chocolate-iced spice cupcake at your favorite local bakery, Heinrichs. Their doorbell rings as you walk in, your head held high, knowing you are about to ascend to heaven with the first bite. But that...