I was writing an article this weekend and went in search of a publicly traded tech corporation’s mission statement. What I found was an About page with 7 sections. Not only were they disparate, but each one, standing alone, was vague and...
Your Document’s Almost Finished: Do You Need a Proofreader or a Copyeditor? Ever hit send on an important document only to spot a glaring typo or grammatical error moments later? It happens to the best of us! When you've finished writing a document of any kind, you...
Before you hang the “Closed for the Holidays” sign, take an hour for what I call The Fast Five: quick, high-impact steps that can move the needle before the year ends. 1. Does your business depend on holiday traffic? Schedule a call with your IT person this week. Make...
Here you go: “Atomic Habits” by James Clear is a worthwhile read. You won’t regret sitting on your bum, reading this book, and taking notes, that you can re-read later. Rewatch “Rocky” (1976) for the four-thousandth time. Rocky’s underdog story is pure grit and...
Traditional SEO is here to stay, but we must also optimize for AI. The sooner, the better. If you're building a website today without considering AI (or LLM) optimization, your content is already outdated, but the fix is easy. Here are six crucial considerations...
10 Good Ways to Improve Relatability and Validation In Part I of “Is the Content on Your Website Blah?”, we looked at testimonials and emphasized the importance of including them on your website. However, testimonials can take too much time to accumulate. Or perhaps...
Before you answer that question, look at your top competitor’s site. How does yours compare? Some professions amaze me with their consistently bland content, all in the mighty quest to blend in rather than stand out. It seems unfashionable to provide what may be more...
Your website should feel alive -- active, engaging, helpful to the reader, and productive for your reader and you. This includes showcasing your expertise, goods and services, competence, team, projects, and client deliverables. It should also position you firmly...
But I wrote it myself! Perhaps you don’t want to be known as an AI writer in your place of business. Perhaps you want a little more credit, maybe a lot more credit than that. I don’t blame you. Perhaps you never use AI-written content in what you produce, although you...