by Deacon | Jul 6, 2026 | Copywriting
I was writing an article this weekend and went in search of a publicly traded tech corporation’s mission statement. What I found was an About page with 7 sections. Not only were they disparate, but each one, standing alone, was vague and... 
by Deacon | Dec 2, 2025 | Copywriting
Your Document’s Almost Finished: Do You Need a Proofreader or a Copyeditor? Ever hit send on an important document only to spot a glaring typo or grammatical error moments later? It happens to the best of us! When you’ve finished writing a document of any kind,... 
by Deacon | Oct 27, 2025 | Copywriting
Before you hang the “Closed for the Holidays” sign, take an hour for what I call The Fast Five: quick, high-impact steps that can move the needle before the year ends. 1. Does your business depend on holiday traffic? Schedule a call with your IT person this week. Make... 
by Deacon | Apr 11, 2025 | Language Adventures
Knowable Magazine just published a fascinating piece on the role of interjections—those quick, often-overlooked non-words we toss into conversations. We are often criticized for using them. But, backed by research in linguistics and conversation analysis, the... 
by Deacon | Mar 4, 2025 | Copywriting
Here you go: “Atomic Habits” by James Clear is a worthwhile read. You won’t regret sitting on your bum, reading this book, and taking notes, that you can re-read later. Rewatch “Rocky” (1976) for the four-thousandth time. Rocky’s underdog story is pure grit and...