Piggyback Marketing

Piggyback Marketing

Piggyback marketing implies a business relationship between two or more companies. It is a cost-effective collaboration to promote each other’s products or services and leverage each other’s resources and markets for mutual benefit. If you are in marketing and...
Typeractivity

Typeractivity

It is worth noting how none of the AI I checked even attempts to guess the meaning of typeractivity. Where did I find help? The Urban Dictionary, of course. Typeractivity is a word that is slowly gaining acceptance but still puzzles my spell-checker. It is a playful...
Cyber Kidnapping

Cyber Kidnapping

Cyber kidnapping popped up on my feed from numerous sources this morning.  Because it instantly caught my eye as a new oxymoron, like fiery ice or wise fool, I took the clickbait and started to read. Cyber relates to computers,  information technology, and...
Gaslighting

Gaslighting

Searches for Gaslighting According to Cross-Word Solver, gaslighting was the word most searched for its meaning in the United States during 2023. It peaked at a whopping 130,000 searches each month. “The U.S. is struggling with words that have gained in currency...
Ken

Ken

Ken: one’s mental perception, one’s knowledge, or one’s understanding The definition of the word ‘ken’ has evolved. It once referred to the distance the eye could see when at sea. If you could see a shoreline, the ship’s captain may say, ‘Land is within our...