by Deacon | Feb 18, 2025 | Copywriting
Traditional SEO is here to stay, but we must also optimize for AI. The sooner, the better. If you’re building a website today without considering AI (or LLM) optimization, your content is already outdated, but the fix is easy. Here are six crucial considerations... 
by Deacon | Feb 11, 2025 | Copywriting
10 Good Ways to Improve Relatability and Validation In Part I of “Is the Content on Your Website Blah?”, we looked at testimonials and emphasized the importance of including them on your website. However, testimonials can take too much time to accumulate. Or perhaps... 
by Deacon | Jan 28, 2025 | Copywriting
Before you answer that question, look at your top competitor’s site. How does yours compare? Some professions amaze me with their consistently bland content, all in the mighty quest to blend in rather than stand out. It seems unfashionable to provide what may be more... 
by Deacon | Dec 19, 2024 | Language Adventures
Today’s Language Adventures takes us to a word whose time is ripe. It is the perfect linguistic device for our expanding vocabulary. It works double hard to create new words born out of our need to communicate more effectively in our rapidly changing and demanding... 
by Deacon | Dec 10, 2024 | Copywriting
Your website should feel alive — active, engaging, helpful to the reader, and productive for your reader and you. This includes showcasing your expertise, goods and services, competence, team, projects, and client deliverables. It should also position you firmly...