What is UX and Nine Reasons Why It is Essential

Category: Copywriting

July 9, 2024

The single biggest problem in communication is the illusion that it has taken place.

George Bernard Shaw

In business marketing, user experience (UX) or customer experience (CX) focuses on creating engaging, user-friendly communication that easily and quickly addresses the reader’s needs.

Quality UX is personal and conversational, speaking directly to the reader. It first solidifies your business’ understanding of your customer’s situation and then addresses the reader’s needs.
Your reader doesn’t waste time searching a website or waiting in a phone queue for answers. In other words, they successfully get the needed information in a time-efficient manner.

Quality UX is imperative because if you don’t make the information readily available in an emotionally satisfying way, at least one of your competitors will. If you don’t help your readers see that you understand their issue and can solve it, at least one of your competitors will. If you don’t compel your reader to take the next step, at least one of your competitors will.
According to industry statistics, 61% of visitors to your website will leave quickly if they can’t find what they are looking for or if the content needs to be clarified. Who wants to take on that unnecessary risk?

Here are nine essential takeaways on why you need solid UX on all client and prospect-facing materials, especially your website:

  1. Navigate Intuitively: Have you ever visited a website (or read a long article) and couldn’t find what you were looking for, but you knew it had to be there somewhere? Intuitive navigation eliminates this problem. The website’s structure should make it easy for users to find information using clear menus and logical flow. For articles, spacing, graphs, charts, illustrations, headlines, and sub-headlines provide intuitive navigation.
  2. Ease of Use: Adding quality UX-written content to intuitive navigation helps the reader access the desired information easily and quickly.
  3. Responsive Design and Content: The website should respond swiftly, and the content must be visually appealing on all device types, desktops, tablets, and smartphones.
  4. Increases Engagement: Well-crafted UX/CX copy encourages users to interact with your content and respond to your calls to action.
  5. Boosts Conversion Rates: Quality UX guides users toward desired actions with information and understanding. When users understand the benefits, they will be more inclined to sign up for a newsletter or make a purchase.
  6. Improves Customer Satisfaction: By addressing the reader’s pain points and providing valuable information, UX/CX copy enhances overall customer satisfaction.
  7. Drives Loyalty: Satisfied customers are likelier to become repeat customers and make referrals.
  8. Optimizes SEO: UX/CX copywriting improves search engine rankings by promptly providing relevant, high-quality content directly addressing the reader’s intent.
  9. Provides Authoritative Information: UX/CX often relays helpful information via stories, statistics, and intensely relatable quotes. These foster interest and more extended visits. They also reinforce a solid reputation for your business in the marketplace.

These nine essential takeaways are just a sampling of why you need UX to be competitive in today’s market. Hopefully, they will help you determine where your website might rank. I offer one half-hour free consultation for such analysis per week. Feel free to contact me if you are interested.

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