A business needs these nine critical ingredients for a perfect mission statement. How does yours measure up? Will it reach its destination?
- Purpose: State the reason the business exists.
- Example: to improve technology solutions.
- Brevity: Use no more than 30 words.
- Example: Committed to enhancing your business with quality written communication and improving your bottom line measurably.
- Values: What are the core beliefs guiding the business?
- Example: committed to healthy, active, and happy children.
- Products/Services: What does the business provide?
- Example: providing effective and state-of-the-art water filtration.
- Target Audience: Identify who benefits from your products or services.
- Example: serving small to medium-sized businesses globally.
- Uniqueness: What sets your business apart?
- Example: using cutting-edge technology to streamline HR processes.
- Benefits: Outline your primary objectives.
- Example: To improve client satisfaction and operational efficiency.
- Clarity: Ensure the mission statement is easy to understand.
- Example: Providing top-quality high school tutoring services for standardized test success.
- Inspiration: Inspire stakeholders (including employees and customers) and foster their loyalty.
- Example: Positioning your practice as the local leader in patient care.
Does your mission statement include these nine components with brevity?
