How much engagement do you get from your blog posts? Your writing needs to adjust to the new E-A-T model, now E-E-A-T. Here are the four key ingredients to rank on Google now: Experience - Know your value. Make readers realize they need your experience to solve their...
Do you want to give a memorable gift to a company or sales rep you love? Giving them a perfect, engaging, impactful testimonial costs you nothing but your time. Your testimonial could be the catalyst that lands their next great client. What vital elements make a...
Imagine this. You are hungry and craving a simple yet extraordinary chocolate-iced spice cupcake at your favorite local bakery, Heinrichs. Their doorbell rings as you walk in, your head held high, knowing you are about to ascend to heaven with the first bite. But that...
A business needs these nine critical ingredients for a perfect mission statement. How does yours measure up? Will it reach its destination? Purpose: State the reason the business exists. Example: to improve technology solutions. Brevity: Use no more than 30 words....
The single biggest problem in communication is the illusion that it has taken place. George Bernard Shaw In business marketing, user experience (UX) or customer experience (CX) focuses on creating engaging, user-friendly communication that easily and quickly addresses...
There are two primary components of a speech: content and delivery. This article focuses primarily on speech content. A subsequent article will discuss the necessary components of phenomenal delivery. Do you remember the worst, most painful speech you ever...
A blog is a dynamic and vital section of a business’ website. When your blog posts contain relevant and helpful information and are written in an interesting way, chances are that a reader will return to your site for more. Should you choose to do so, your blog can...
“Your sales deck is your calling card.It is the representation of your brand, your product, and your vision.Make sure it is a masterpiece.”Aaron Ross Salespeople use tools such as CRMs, call scripts, 30-second pitches, product training, and email templates. A...
Benefits of Professionally Written Email Templates You want to provide your salespeople and others who represent your business flexibility but prevent confusion or misrepresentation of your products and services. You also want your salespeople to have maximum...