How much engagement do you get from your blog posts? Your writing needs to adjust to the new E-A-T model, now E-E-A-T. Here are the four key ingredients to rank on Google now:
- Experience – Know your value. Make readers realize they need your experience to solve their problems. (AI can’t beat this!)
- Expertise – Your target audience is searching for something. Address their need thoroughly.
- Authority – What makes you the go-to source for their search? Go ahead — make your competitors squeamish.
- Trustworthiness – Does your blog resonate as a snake oil salesman, a street corner fortune teller, or a wise grandma’s hand-crocheted blanket of comfort served with milk and cookies?
Address each of the four above with deliberate intention and watch engagement improve.
