How to Give the Gift of a Killer Testimonial

Category: Copywriting

October 3, 2024

Do you want to give a memorable gift to a company or sales rep you love? Giving them a perfect, engaging, impactful testimonial costs you nothing but your time. Your testimonial could be the catalyst that lands their next great client.

What vital elements make a testimonial effective?

1 – Tell your story.

  • Discuss any doubts you had before buying from the company. (This will help whoever is reading your testimonial overcome any hesitations.)
  • Identify the product or service you needed and why.
  • Make clear how this company or sales rep helped you.
  • Be specific about the tangible outcomes you found valuable.
  • Discuss your appreciation and perhaps your relief after making the purchase.

2 – What sets this company apart from its competitors?

3 – How long have you been their client or customer? Are you a “lifer” to buy from them again?

4 – And most importantly, how did they make you feel?

5 – Add a call to action.

Below is an example. Be as creative as you like with yours, but make sure it rings true to your experience.

I was looking for a portable solar generator. I wanted a reliable backup power source in an emergency, and a generator would relieve some of the stress of camping. We all like the creature comforts we have become accustomed to at home, and it is great when the camping trip accommodates some of our basic needs.

I did a lot of research and decided to go with the Just Plug It In brand.

This generator is awesome. Not only is it compact and easy to carry, but it charges quickly and lasts far longer than I expected. On our last camping trip, it powered our mini-fridge, phone chargers, and even a small fan for the entire weekend without a hitch.

I have had two other generators in the past, but both were disappointing. One was too heavy and bulky, and the other didn’t have sufficient charge to run our devices long enough. Just Plug It In exceeded all my expectations, and I’ve been using it regularly for over a year now.

Compared to similar products, this one stands out for being easy to use and for its long-lasting charge. If you’re thinking about getting a portable solar generator, I highly recommend buying it from Just Plug It In. You won’t be disappointed! Ask for Jake Johnson and tell him I sent you. He won’t steer you wrong about which model to buy to cover what you need.

Here’s to your next relaxing camping trip!

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